BROOKS RUNNING
Miscellaneous Projects
This is about infusing personality into a category desperate for something different.
Run Happy Anthem
This pitch video helped McJ win the account and was used to excite internal Brooks employees about the brand we were building.
Shoe Releases
With the Glycerin 16 and the Levitate 2, we launched two new, industry-changing midsole technologies — DNA LOFT and DNA AMP.
Tech Videos
Education helps convince a runner to purchase a premium piece of footwear. But who says education has to be boring?
Brooksrunning.com
As Brooks grew, it expected 50% of sales to come from its site — so we made sure runners who were new to Brooks, knew Brooks.
Back to Work
aj.hickcox@gmail.com